@article{Ivashkin2025advertising, author={Ivashkin, V.V. and Smeyuha, V.V.}, title={ADVERTISING TECHNOLOGIES:CLICKBAIT HEADLINE AND FAIRY TALE}, journal={Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences}, publisher={V.I. Vernadsky Crimean Federal University}, year={2025}, pages={43-56}, volume={11}, issue={2}, }