%0 Journal Article %T ADVERTISING TECHNOLOGIES:CLICKBAIT HEADLINE AND FAIRY TALE %A Ivashkin, V.V. %A Smeyuha, V.V. %K advertising, clickbait title, fairy tale plot, technology, audience attention %J Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences %D 2025 %N 11 %P 13 %I V.I. Vernadsky Crimean Federal University