TY  JOUR
TI  ADVERTISING TECHNOLOGIES:CLICKBAIT HEADLINE AND FAIRY TALE
KW  advertising
KW  clickbait title
KW  fairy tale plot
KW  technology
KW  audience attention
JO  Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences
AU  Ivashkin, V.V.
AU  Smeyuha, V.V.
PY  2025
IS  11
PB  V.I. Vernadsky Crimean Federal University