@article{Shilina2025the, author={Shilina, A.G. and Subbotina, O.A.}, title={THE MASS MEDIA IMAGE OF SERGEI YESENIN IN FASCINATIVE COORDINATES OF COMMUNICATION AND MARKETING (ON THE 130th ANNIVERSARY OF THE POET’S BIRTH)}, journal={Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences}, publisher={V.I. Vernadsky Crimean Federal University}, year={2025}, pages={168-182}, volume={11}, issue={3}, }