TY  JOUR
TI  THE MASS MEDIA IMAGE OF SERGEI YESENIN IN FASCINATIVE COORDINATES OF COMMUNICATION AND MARKETING (ON THE 130th ANNIVERSARY OF THE POET’S BIRTH)
KW  mass media image
KW  poet Sergei Yesenin
KW  fascination
KW  communication
KW  marketing
JO  Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences
AU  Shilina, A.G.
AU  Subbotina, O.A.
PY  2025
IS  11
PB  V.I. Vernadsky Crimean Federal University