@article{Bulgakova2024literary,
author={Bulgakova, A.A.},
title={LITERARY PRODUCT PLACEMENT AS A STRATEGY FOR BUILDING A POSITIVE ATTITUDE TOWARDS THE BRAND},
journal={Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences},
publisher={V.I. Vernadsky Crimean Federal University},
year={2024},
pages={80-90},
volume={10},
issue={3},
}