%0 Journal Article
%T LITERARY PRODUCT PLACEMENT AS A STRATEGY FOR BUILDING A POSITIVE ATTITUDE TOWARDS THE BRAND
%A Bulgakova, A.A.
%K advertising, product placement, brand, brand-dependent consumption, mass literature, plot, communicative tactics, J. Kenner
%J Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences
%D 2024
%N 10
%P 10
%I V.I. Vernadsky Crimean Federal University