TY  JOUR
TI  LITERARY PRODUCT PLACEMENT AS A STRATEGY FOR BUILDING A POSITIVE ATTITUDE TOWARDS THE BRAND
KW  advertising
KW  product placement
KW  brand
KW  brand-dependent consumption
KW  mass literature
KW  plot
KW  communicative tactics
KW  J. Kenner
JO  Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences
AU  Bulgakova, A.A.
PY  2024
IS  10
PB  V.I. Vernadsky Crimean Federal University