In the context ofdeveloping multipolarity processes, the role ofdiplomacy is increasing, new areas of diplomatic activity are emerging, due to the development of information and communication technologies. The paper examines the phenomenon of «digital diplomacy» for the purpose of its role in modern international communication. The study compared traditional and digital diplomacy, identified the advantages and disadvantages of the new area of diplomatic activity. Based on the analysis of statistical data, the growing importance of new technologies in the global political arena is explained. The work shows the use of artificial intelligence in the political sphere, and provides examples of this phenomenon based on media materials. The authors also considered the legislative regulation of artificial intelligence in the Russian Federation. The possibilities ofusing digital technologies by political actors in the modern world are described. The authors conclude that in order to implement their foreign policy interests, countries need to actively build up their information potential in the Internet space, as well as effectively apply the tools of a new type ofdiplomatic activity in their activities. The appropriate use of new digital resources gives states a chance to become a «center ofpower» in the new multipolar world.
digitalization; multipolar world; social media; balance of power; electronic diplomacy; digital diplomacy; artificial intelligence; deepfakes
1. Agarkova A. S. Koncepciya mnogopolyarnosti v zarubezhnom akademicheskom diskurse / A. S. Agarkova // Teorii i problemy politicheskih issledovaniy. 2022. T. 11, № 2A. S. 125-131.
2. Drobinin A.Yu. Obraz mnogopolyarnogo mira /A. Yu. Drobynin // Rossiya v glo-bal'noy politike. 2023. T. 21. № 2. S. 54–62.
3. Federal'nyy zakon ot 27.07.2006 N 149-FZ (red. ot 09.11.2024) «Ob informacii, informacionnyh tehnologiyah i o zaschite informacii» [Elektronnyy resurs].
4. Hanson, F. Revolution @State: The Spread of Ediplomacy (2012) [Electronic resource].
5. Schneider, G. Digital Diplomacy: A New Age Tool for International Relations / G. Schneider // Russian international a،airs council. September 6, 2023 [Electronic resource].
6. Zinov'eva E.S. Cifrovaya diplomatiya SShA: vozmozhnosti i ugrozy dlya mezhdunarodnoy bezopasnosti / E. S. Zinov'eva // Indeks bezopasnosti. 2013. № 1(104). S. 213-229.
7. Cvetkova N.A. Fenomen cifrovoy diplomatii v mezhdunarodnyh otnosheniyah i metodologiya ego izucheniya / N. A. Cvetkova // Vestnik RGGU. Seriya: Politologiya. Istoriya. Mezhdunarodnye otnosheniya.
8. Abramov N. Groznyy Tramp, memy i Mask [Elektronnyy resurs] // LENTA.RU. 2023. 5 yanvarya. Rezhim dostupa: tps://m.lenta.ru/articles/2023/01/05/twiplomacy/amp/ (data obrascheniya 10.05.2024).
9. Sinchuk Yu. V. Perspektivy i vozmozhnosti cifrovoy diplomatii / Yu. V. Sinchuk, T. V. Kashirina // Zhurnal politicheskih issledovaniy. 2021. T. 5, № 2. S. 87-101. [Elektronnyy resurs].
10. Chto izvestno o protivostoyanii Donal'da Trampa i socsetey [Elektronnyy resurs] // Tass. 2023. 10 fevralya. Rezhim dostupa: https://tass.ru/info/17017565 (data obrascheniya 12.06.2024).
11. «Eto ego oruzhie»: kak Tramp vedet voyny v tvittere [Elektronnyy re-surs] // GAZETA.RU. 2018. 8 iyulya. Rezhim dostupa: https://www.gazeta.ru/politics/2018/07/08_a_11830435.shtml?updated
12. Zinov'eva E.S. Kiber-diplomatiya v usloviyah obostreniya konkurencii mezhdu velikimi derzhavami / E. S. Zinov'eva // Vestnik MGIMO-Universiteta. 2022. S.1-21. [Elektronnyy resurs].
13. Digital 2024: global overview report [Electronic resource]. URL: https://datareportal.com/reports/digital-2024-global-overview-report (acsessed 29.03.2024).
14. Novosti, dostoynye doveriya [Elektronnyy resurs] // VCIOM. 2023. 26 dekabrya.
15. Feyk-n'yus - i kak s nimi borot'sya? [Elektronnyy resurs] // VCIOM. 2023. 22 noyabrya. Rezhim dostupa: https://wciom.ru/analytical-reviews/analiticheskii-obzor/feik-njus-i-kak-s-nimi-borotsja
16. TGSTAT.RU [Elektronnyy resurs]. Rezhim dostupa: https://tgstat.ru/ (data obra-scheniya: 24.08.2023).
17. Rozhdestvenskaya Ya. Dipfeyki stali polittehnologiey [Elektronnyy resurs] // Kommersant'. 2024. 25 fevralya. Rezhim dostupa: https://www.kommersant.ru/amp/6531946 (data obrascheniya 12.05.2024).
18. Za dipfeyki hotyat vvesti ugolovnuyu otvetstvennost' [Elektronnyy resurs] // Izvestiya. 2024. 28 maya. Rezhim dostupa: https://iz.ru/1703516/video/za-dipfeiki-khotiat-vvesti-ugolovnuiu-otvetstvennost
19. Bashkirov S. Chto takoe dipfeyki, dlya chego ih ispol'zuyut i chem oni opasny
20. Putin prodlil proekt po razvitiyu iskusstvennogo intellekta do 2030 goda [Elektronnyy resurs] // RBK. 2024. 16 fevralya. Rezhim dostupa: https://www.rbc.ru/rbcfreenews/65ce7b5c9a79474b22d2ebb2
21. Isakova T. Nacional'nomu intellektu obnovili povestku [Elektronnyy resurs] // Kommersant'. 2024. 17 fevralya. Rezhim dostupa: https://www.kommersant.ru/doc/6522859 (data obrascheniya 10.05.2024).
22. Ukaz Prezidenta RF ot 10.10.2019 N 490 (red. ot 15.02.2024) «O razvitii iskusstvennogo intellekta v Rossiyskoy Federacii» (vmeste s «Nacional'noy strategiey razvitiya iskusstvennogo
23. «Cifra» i iskusstvennyy intellekt na sluzhbe diplomatii: analiticheskiy doklad / [E.S. Zinov'eva, N.A. Cvetkova, A.N. Sytnik i dr.; pod red. E.S. Zinov'evoy] M.: MGIMO, 2024. 47 s.
24. MID primenit iskusstvennyy intellekt dlya analiza vneshney politiki [Elektronnyy resurs] // RBK. 2021. 14 dekabrya.
25. Zinov'eva E. S. Cifrovoy suverenitet v praktike mezhdunarodnyh otnosheniy / E. S. Zinov'eva, S. V. Shit'kov // Mezhdunarodnaya zhizn'. 2023. № 3. S. 38-51.
