V stat'e obsuzhdaetsya zhanrovaya identifikaciya telegram-kanala «#yapatriotpapy», reprezentiruetsya ego zhanrovaya model', rassmatrivaetsya prikladnoy status etogo zhanra v sisteme kommunikacii sovremennoy vysshey shkoly. S tochki zreniya ekstramassmediynogo podhoda telegram kanal «#yapatriotpapy» poyavilsya v koordinatah dvuh tochek bifurkacii v social'no-politicheskoy sisteme Rossiyskoy Federacii: Goda sem'i (2024) i Goda zaschitnika Otechestva (2025). Massmediynyy podhod pozvolil opredelit' telegram-kanal «#yapatriotpapy» kak kognitivno-kommunikativnyy zhanr, reglamentiruyuschiy nauchno-uchebnyy, metodicheskiy i vospitatel'nyy dialog mezhdu prepodavatelyami i studentami Instituta mediakommunikaciy, mediatehnologiy i dizayna Krymskogo federal'nogo universiteta imeni V. I. Vernadskogo. Opisanie zhanrovyh harakteristik telegram kanala «#yapatriotpapy» provoditsya v sootvetstvii s model'yu, struktura kotoroy formiruetsya s pomosch'yu takih zhanroobrazuyuschih kriteriev: potrebnost' adresata, obuslovivshaya poyavlenie zhanra; funkcii zhanra, sposobstvuyuschie realizacii potrebnostey adresata; tema zhanra; kommunikativnaya cel' zhanra; koncepcii adresanta/ adresata; sobytiynoe soderzhanie; faktory kommunikativnogo proshlogo/buduschego; yazykovoe voploschenie i paralingvisticheskoe oformlenie. Kognitivno kommunikativnyy zhanr «Telegram-kanal “#yapatriotpapy”», reagiruya na bifurkacionnyy scenariy v social'no-politicheskoy sisteme Rossii, obespechivaet sinergeticheskiy effekt v sisteme rossiyskoy vysshey shkoly: vzaimodeystvie nauki, ucheby, vospitaniya i massmedia.
“yapatriotpapy” Telegram channel, cognitive and communicative genre, genre model, professor, student, university, mass media, bifurcation point, synergetics
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