The analysis of the results of artistic creation, as well as the attitudes of authors, audiences, and experts towards them, is of particular relevance in contemporary culture, characterized by its inherent variability and fluidity of values. The process by which a work acquires social value attracts sustained research interest. This article aims to examine aspects such as: the alignment of the author’s creative aspirations with societal demands; the possibility and right of an individual artist to declare their work as a public aesthetic value; the commensurability of authorial and public evaluation of an artwork; and the artist’s interest in receiving competent opinions. The article clarifies the paths by which artists gain recognition, as well as the factors influencing an artist’s career, and the changes in the author’s emotional state depending on the correspondence of their creative aspirations to the needs of the sociocultural environment. It also concretizes the boundaries of the artist’s self-expression that are accessible to the viewer’s understanding. A methodological feature of this research is its reliance on the memoirs of artists and biographical sketches of art figures. Keywords: artwork, artist, evaluation of visual art, art critic, viewer
artist; works of art; artistic talent; evaluation of fine art, art critic, viewer
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